Motorola Joins (RED) with new MOTOSLVR Red handset to help eliminate AIDS in Africa
Today Motorola unveiled their latest new device the MOTOSLVR Red in cooperation with (PRODUCT) RED to help eliminate AIDS in Africa. The device will be the first in a new line of mobile handsets supporting this important task.
Motorola today unveils, with the unanimous support of the UK Mobile Industry, (MOTO)RED - the first in a brand new portfolio of mobile handsets created to help eliminate AIDS in Africa.
Launched by co-founders Bono and Bobby Shriver at the World Economic Forum last January, (PRODUCT) RED is designed to deliver a sustainable flow of private sector money to the Global Fund to fight AIDS.
In an unprecedented demonstration of support, mobile operators and retailers from across the UK (BT Mobile, Carphone Warehouse, Fresh, O2, Orange, Tesco Mobile, T-Mobile, Virgin Mobile and Vodafone) have all united behind this initiative. The first product in Motorola’s new (MOTO)RED portfolio was revealed as the ultra slim, ultra chic red MOTOSLVR.
"RED is a 21st century idea. It's an amazing thing that these companies are doing - lending their creativity and financial firepower to the Global Fund's fight against AIDS in Africa, the greatest health crisis in 600 years. I think doing the RED thing, doing good, will turn out to be good business for them," said Bono, co-creator of RED.
“Motorola has been doing business in Africa for more than 30 years, and our support of the Global Fund is one way that we're able to give back to the region. Additionally, with our new red model, MOTOSLVR will help change the way people think about AIDS in Africa. We're literally placing in people's hands an opportunity to help find a solution," said Ron Garriques, president of Motorola Mobile Devices. "Motorola and the retailer partners in the UK are contributing £10 from every red MOTOSLVR handset purchase. And, starting today, our operator partners have agreed to donate to the Global Fund 5% of the monthly revenue generated by each red MOTOSLVR. So, with every call, every text and every download, consumers will be able to make a difference in the fight against AIDS in Africa every day."
Recent figures1 provided by the Global Fund demonstrate just how significant the individual contribution every new (MOTO) RED connection can make. The proceeds of selling just three handsets can provide a year’s worth of school materials and daily hot meals for a child orphaned by AIDS, while 5% of the average yearly phone bill can provide 180 treatments to prevent mother-to-child transmission of HIV.
The new red MOTOSLVR will be available to purchase in stores throughout the UK from 15 May 2006. Other countries can buy the new device via the website of (PRODUCT)RED’s: www.joinred.com
Learn more about red MOTOSLVR at www.motorola.com/red or via this link!
