HTC is rumored to come with the Glamor, a kind of Wildfire S for younger women. The device is identified by bright colors. The phone runs Android, like many of the smartphones from HTC
With devices like these HTC will better serve the lower end of market, because there is still much to win for the Taiwanese brand. In the high-end market, HTC is well represented, and in recent years the brand has risen to one of the major players on the market. In the midend, there is is still room for improvement.
It is not known when this Android handset comes to the market, and whether the unit wil be sold worldwide. In our opinion, the phone could do good in markets with low phone subsidies by operators, as this leaves highend phones unreachable for most consumers.