4208

From market leader to underdog to innovator


4208

We haven't had any reviews about smartwatches here at NieuweMobiel.NL, but this product category is getting more and more popular. And so let's start with an extensive review of the Pebble Time Steel.

Actually, Pebble is the inventor of the modern smartwatch; a product category that has yet to prove itself. Not everyone is convinced of the usefulness of a smart watch and having an extra device that demands constant attention.

Nevertheless, Pebble has proven itself thanks to Kickstarter's community. It's a party to be reckoned with. Moreover, the watch works well with both Android and iOS, although there are some limitations here and there. Pebble's now reach further than just passing on notifications although it excels in that. Because it has been around for a while and there is the possibility to write apps, the offer is relatively large. And the involvement of Apple and Google in this product group will only increase that offer.

With the Pebble Time Steel and also the Time made of plastic, the company has returned to the drawing board. It has taken a new approach to the same problem. What is the need for a smart watch? Pebble thinks, and perhaps not wrongly, that a watch should go around the time. And not just displaying it, but presenting information around a timeline. This distinguishes Pebble from Apple and Google, for example, which have set up their platforms primarily around apps. Of course, these are not unimportant at Pebble, but they are a bit further away than the competition. You may wonder whether that's smart, apps and their offerings break or create a platform after all. In this review, we try to see whether Pebble is smart enough to apply this approach.


Mentioned products

Join the discussion