Five new lines with mobile phones, Alcatel heads into a new direction!
Alcatel shows the world on 3GSM five different new lines with mobile phones, including the new ELLE collection and LIQUID collection.
The five new lines consist of the Zen, Black, Fashion, Urban Sport and Liquid collections. All five have their own statement on looks, specifications and attitude.
Within the five lines several devices have been placed. Some of them are already available on our website. The complete set with devices is:
- Zen: One Touch E157, E256, E265 en C550
- Black: One Touch E100, E259, E260, E801 en S853
- Fashion: One Touch E257, ELLE N1, ELLE N2 en OT C630
- Urban sport: One Touch E105, E252 en C650
- Liquid: One Touch C750
For more information about these new devices you check our Alcatel brand page. You will access this page by using this link.
For more specific information about the new devices and the complete press introduction please read below:
Barcelona, 14th February 2006. TCL Communications Technology Holdings (TCT), an established player in the global mobile phone market prides itself on offering business and lifestyle consumers a wide choice of good value, eye-catching and well designed products which are marketed under the Alcatel and TCL brands.
TCT is a part of TCL Holding Co. Ltd., a leading Chinese electronic devices producer. TCT’s recent merger with Alcatel’s mobile phone division has resulted in a company which offers the best of Chinese value-for-money without compromising European attention to quality.
The introduction of the 2006 Alcatel Mobile Phone Collection marks the first step of TCT’s strategy and is developed in the company’s new approach “Adopt the Mobile Attitudes”. This collection of phones comprises five new lines and has been devised to offer consumers a new benchmark in mobile phone style, quality, feel, touch, functionality, affordability and multiple design solutions. The sheer choice of products reaffirms TCT’s position as a serious player in an increasingly competitive market.
The collection will also demonstrate TCT’s determination to shake-up the mobile phone market by reshaping consumers’ purchasing criteria. This new approach is driven by TCT’s principle of providing “European Quality at Chinese Value”. This principle incorporating up-to-the-minute design with a quality finish and the innovative use of new materials was demonstrated with the recent successful launch of entry range Alcatel mobile phones. These new models were well received by the market in Q4 2005 and herald a positive start to a new mobile phone era for 2006.
Under the spotlight at Barcelona 3GSM Congress are TCT’s Private Collections of Alcatel mobile phones, namely: the ELLE Collection and LIQUID Collection. Similar private collections are being developed in cooperation with other international brands who share TCT’s vision. These new co-branded products are to be unveiled in the near future.
Five New Product Lines - Adopt the Mobile Attitudes by Alcatel:
Zen: This range of mobiles has been devised with the Zen qualities of emotion, intuition and reason in mind. Intuitively yet elegantly designed, these phones are instinctively simple to use and will appeal to those who run their lives on the time honoured principle “less is more”. Phones included in this range are the OT-E157, OT-E256, OT-E265 and the OT-C550.
Black: Black is back. This range of mobiles encapsulates an artful blend of technology and sophistication. Combining the latest innovation with sleek design, this range will appeal to those who are comfortable with understated glamour with hint of the mysterious. Models in this range include the OT-E100, OT-E259, OT-E260, OT-E801 and the OT-S853. They are black magic.
Fashion: For Fashionist as who like to make a statement beyond threads and fabrics this line screams high fashion. Boldly designed, these models are the true stars of the catwalk. Welcome to haute-phone-couture. Models in this chic line-up include: OT-E257, ELLE N‚àû1, ELLE N‚àû2 and OT- C630. “Give us a twirl”. For more info about ELLE N‚àû1: www.glamphone.com
Urban Sport: Grace and self confidence are two winning qualities in today’s metropolitan race. This line of no-nonsense, sport-chic, functional phones help their users go about their lives without having to be too competitive to get what they want. Get into the fast track. Models featured in this range include: OT-E105, OT-E252, and the OT-C560.
Liquid: For those driven towards purity, this original creation represents art in its purest form by merging advanced technology with beautifully simple design lines - a study in form complementing science. See the OT-C750 and the other LIQUID Collection models scheduled for launch soon. For more visit: www.areyouliquid.com
