17 february 2010
First Else gets cancelled
We were quite excited about the First Else when we spotted it on MWC earlier this year in Barcelona. But as it turnes out, the company behind the First Else announced today the First Else will never see the daylight.
ELSE Ltd. (formerly Emblaze Mobile), is cancelling the First Else because of the high costs of the project and because it failed to find appropriate selling channels. Bad news for the phone that promised to bring something 'fresh and new' to the game.
Those now hoping for a 'Second Else' will be also disappointed. ELSE made it quite clear in its press release it will be focusing on other business activities. Luckily it will try to license the ELSE user interface so perhaps we will see it on other phones.
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Editor-in-chief
As the founder of NewMobile, Martijn is responsible for the technical and strategic development of the platform. With a background in ICT, he developed the website independently from its inception in 2002 and continues to maintain it to this day.
