Sony Ericsson Z610i; first fashion statement in a new line of models
The new 3G Z610i mobile phone from Sony Ericsson is the first real attack from the Swedish brand on the market of fashionable devices. The new shimmering mirror clamshell will be available in three special colors.
The new Sony Ericsson Z610i is now officially shown to the world. The new shimmering mirror clamshell is the first fashion statement within the emotional design series and brings capabilities as 3G/UMTS, video calling, a sleek magic mirror display, 2.0 Mpixel camera, Picture Blog application, support for Push Email, RSS feeds and Memory Stick Micro (M2) upto 1 GB in a slim and stand-out design. The memory card will allow you to store a large amount of photos, video clips and MP3 files.
The Z610i will be available in three special colors: Luster Black, Rose Pink & Airy Blue and will hit the shops around September. Prices will be around 360 Euros for a separate phone. NewMobile will support you with the latest pictures and videos of the new device in the upcoming days.
For more information on the new Sony Ericsson Z610i go to the phone page of the new SE device:

Sony Ericsson today announces the Z610; a stylish 3G phone that blends performance with stand-out design. The sleek mirror finish on the front cover gives the phone a jewel-like quality that is complimented by a hidden ‘magic mirror’ display which can only be seen when in use. This striking phone delivers on its good looks: its advanced feature set includes a 2.0 Megapixel camera and broadband-speed 3G connectivity. With such a unique design and a choice of three eye-catching colours - Luster Black, Rose Pink & Airy Blue - Z610 is the clamshell to be seen with.

“The unique design of the Z610 is inspired by nature. We have applied a mirror finish and used a hidden display for the first time to achieve the feel of a calm ocean surface” says Eiji Shintani, Art Director, Creative Design Centre, Sony Ericsson. “OLED technology has enabled us to build in a display that doesn’t interrupt the seductive, reflective qualities on the front of the phone. And given that Z610 is also a highly-specified device, it appeals to the design conscious that need a phone for every day use.”

The magic of the Z610 is revealed when a call comes in or the user receives an SMS or MMS. The hidden external display illuminates, giving the effect that the caller-ID information is floating on the face of the phone itself.
The distinctive design of the Z610 is matched by a feature set that lets the user get the most from their mobile phone. The Picture Blog application allows the user to share photographs with friends and family, via an online ‘blogsite’, within just a few clicks. Simply take a shot with the Z610’s 2.0 Megapixel camera and upload (or blog) the images directly to the site.



The Z610’s 3G capability, coupled with its large 2.0 inch screen, makes video calling and accessing the Internet a pleasure; and with support for Push Email and RSS feeds that deliver the latest news updates direct to your mobile it’s so much more than a pretty face.
And when its time to reflect, support for Memory Stick Micro™ (M2™) allows for generous storage of photos, video clips and MP3 files. This popular and portable storage format is available in memory sizes up to 1GB - that equates to around 2,800 pictures of 2.0 Megapixel quality.


