Samsung Raises Galaxy A57 and A37 Prices in U.S.: Will the Netherlands Follow?

Samsung has increased the prices of the Galaxy A57, A37, A27, and A17 5G in the United States. This follows the Galaxy S26 series increasing in price by 100 euros in the Netherlands just one day earlier. While Samsung has not yet announced a price increase for the affordable A-series in the United States, the trend is clear: Galaxy phones are becoming more expensive worldwide.

How Much More Expensive the Galaxy A Series Is in the U.S.

The price increase applies to all Galaxy A devices that Samsung released in the U.S. over the past year. The increase ranges from 8 to 13 percent. The biggest jump is for the Galaxy A37 with 256 GB of storage: it now costs $70 more. This is noteworthy, as the A37 and the Galaxy A57 were already more expensive than their predecessors at launch.

U.S. prices exclude sales tax and therefore cannot be converted directly to Dutch euro prices. The percentage increase is more revealing.

Galaxy A17 35 percent more expensive within nine months

The entry-level model seems to have gotten off lightly with a $20 increase, but appearances are deceiving. The Galaxy A17 5G launched in the U.S. in January for $199.99. A few months ago, the price quietly rose to $249.99, and now it is $269.99. This means Samsung’s cheapest phone in the U.S. has become about 35 percent more expensive within nine months. The Galaxy A27 is also going up by $30.

Already more expensive in the Netherlands: the Galaxy S26 series

Samsung is also adjusting prices in the Netherlands. Since October 1, the suggested retail prices for the Galaxy S26, S26+, and S26 Ultra have been raised by €100. The Ultra with 1 TB of storage even went up by €200.

Why Galaxy phones are getting more expensive

Samsung has consistently cited the same reason for previous price increases: RAM and storage chips have become significantly more expensive. Chip manufacturers prefer to allocate their production capacity to memory for AI data centres, as that is more profitable than memory for phones and laptops. Citing that same reason, Samsung already raised prices for the A-series in September in countries including Malaysia and Indonesia.

An interesting detail: Samsung is itself one of the world’s largest memory chip manufacturers and is making a substantial profit from those same expensive chips. Consolidated profit in the second quarter was more than nineteen times higher than a year earlier, almost entirely thanks to the chip division. The phone division, on the other hand, posted a loss in that same quarter.

First Asia, then the U.S., and now the S26 series in the Netherlands: it is not unthinkable that the A-series will follow here. It has not been confirmed yet.

What does this mean if you want to buy a Galaxy?

At its introduction in April, the Galaxy A57 had a suggested retail price in the Netherlands of €529 (128 GB) and €589 (256 GB), already €50 more than the Galaxy A56. The A37 started at €429 and €519. A price increase of 9 to 13 percent, as seen in the U.S., would therefore amount to about €40 to €80 here. In stores, however, the A57 is already selling well below that suggested retail price.

If you are considering a new Galaxy, waiting it out right now is a gamble. Here is what you can do:

• Don’t buy blindly from Samsung itself. The new suggested retail price for the 256 GB Galaxy S26 is €1.099, but other online stores are already selling it for hundreds of euros less. Always compare prices first on the product page.
• Cheque store inventory. Online stores often continue to sell their existing stock at the old price. Only once that stock runs out will they follow the new suggested retail price.
• Set a price alert. On each device’s product page, click the bell ikon and set your price alert. You will receive an email as soon as the price drops.
• Keep an eye on Black Friday. Around Black Friday and Cyber Monday, you can also expect discounts on Galaxy phones. Don’t be tempted by a hefty discount off the suggested retail price: many online stores are already well below that.
• Look at last year’s model or refurbished devices. The Galaxy A56 and A36 are still widely available and offer enough for most people. Refurbished is another way to avoid the higher prices.

Martijn Rodenboog

Editor-in-chief

As the founder of NewMobile, Martijn is responsible for the technical and strategic development of the platform. With a background in ICT, he developed the website independently from its inception in 2002 and continues to maintain it to this day.

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