Samsung mobile phones

Samsung’s range is extensive, but actually very clearly organised. To make the right choice, you just need to know what the letters stand for.

Which Samsung phone is right for me?

In 2026, Samsung mainly divides its smartphones into three series: the premium S series, the innovative Z series and the popular A series.

Galaxy S series: The best of the best

Do you want the fastest performance, the very best cameras and the latest features? Then the Galaxy S series is for you. These are Samsung’s flagship models.

• Who’s it for: Discerning users, photography enthusiasts and business users
• Features: Super AMOLED displays with high refresh rates, professional camera lenses (including powerful zoom) and the most powerful performance
• Models: Think of the new Galaxy S26 series, but the S25 (FE) also remains a rock-solid choice

Galaxy A series: The best value for money

Not everyone needs the specs of a racing car. The Galaxy A series (where the A originally stood for Alpha) is Samsung’s best-selling series. These phones offer premium features at a mid-range price.

• Who it’s for: The average user looking for a reliable phone for messaging, social media and streaming
• Features: Often equipped with very large, long-lasting batteries, waterproof casings and excellent screens
• Difference: The higher the number after the A, the more advanced the device (the A56 is more powerful than the A16)

Galaxy Z series: The future is foldable

Since 2019, Samsung has been the market leader in foldables. These phones have flexible screens that you can fold away. However, the competition is hot on Samsung’s heels, something Samsung is trying to counter with ultra-thin foldables.

• Galaxy Z Flip: A compact device that folds shut like a classic ‘flip phone’. Ideal for carrying in your trouser pocket
• Galaxy Z Fold: A slim phone that unfolds into a compact tablet. Perfect for multitasking and watching videos

Galaxy Xcover: Robust and indestructible

Do you work in construction or spend a lot of time outdoors? The Xcover series has been specially developed for extreme conditions. These devices are drop-proof, waterproof and often feature a removable battery.

Why choose Samsung in 2026?

As well as the wide choice on offer, there are two specific reasons why Samsung stands out from other Android manufacturers: Galaxy AI and its update policy.

Galaxy AI: Smarter than ever

The latest generation of Samsung phones is packed with artificial intelligence. With Galaxy AI, you can translate phone calls in real time, summarise notes and edit photos by simply moving or removing objects. The ‘Circle to Search’ feature, which lets you circle something on your screen to Google it instantly, is also included as standard on most models.

Click here to see all Galaxy phones with Galaxy AI

Updates and longevity

A phone should last a long time. Samsung now offers up to 7 years of Android and security updates on its high-end devices (such as the S and Z series). This means your phone will remain secure and fast well into 2030. The mid-range A series also often receives 4 to 5 years of support, which is considerably longer than the competition in the same price range.

Switch easily with Smart Switch

Do you currently have a phone from another brand? With the free Samsung Smart Switch app, you can transfer all your photos, contacts, apps and settings wirelessly to your new Galaxy. This works from both iPhones and other Android devices.