Honor phones

Honor is a sub-brand of China's Huawei. Besides mobile phones, the company also makes wearables, tablets and even laptops. In Europe, however, we mainly encounter its phones. Honor focuses mainly on mid-range and high-end smartphones, which it manages to sell cheaply by cutting out much of the middleman.

Honor series

Honor's phones are largely based on existing Huawei models. That saves on development costs, which in turn translates into a competitive starting price. We also see many Huawei components such as the Kirin processor made by subsidiary HiSilicon. The most important series for Honor is simply the name with a number that is raised every year with a new model. In addition, there are other series;

• View - High-end phablet models
• Magic - Smartphones with innovative features
• Play - Gaming phones
• -A series - Entry-level versions of existing models
• -C series - Budget series (won't be coming out here anymore)
• -X series - High-end models
• -S series - Relatively new budget series
• -Lite series - Entry-level versions of existing models

The -V, Note and -i series never appeared here.

Honor history

The Honor brand, sometimes exclusively capitalised, began in 2013. Back then, it was founded by Huawei to conquer the Chinese market with affordable models. That low price comes about by cutting costs. On the one hand, Honor succeeds by using many designs and components from Huawei, and on the other by simplifying the distribution chain. In the beginning, for instance, models were only available from Honor online. That came at the expense of availability, something that is now in better shape by working with multiple providers.

Honor has been active in the Netherlands since 2014 but pulled out in early 2018 because sales were not satisfactory. Earlier, it closed its online VMall shop, making new models only sparsely available. In late 2018, the brand returned thanks to a partnership with Belsimpel.

For The Brave

Honor's tagline is "For the Brave" which should appeal mainly to young people who are Honor's intended target audience. Thanks to sponsorship of extreme sports and collaborations with Fortnite, for example, the underlying idea of the slogan should be underlined.

EMUI and MagicOS

Honor has traditionally used parent company Huawei's EMUI skin for its smartphones. That runs on Google's Android operating system and therefore has access to millions of paid and free apps. However, since 2018, Honor has also sporadically applied its own MagicOS. It started doing so with its Magic 2 and View 20 models.