Buy Apple Watch? Compare all models and prices (2026)
Whether you want to take your fitness to the next level, never miss an important message or simply look for the most beautiful piece of jewellery for your wrist, there is always an Apple Watch to suit you. But with the arrival of the Series 11, the rugged Ultra 3 and the affordable SE 3, there's a lot to choose from. We'll help you tie the knot and find the sharpest deal.
All Apple smartwatches
Finding the best Apple Watch deal: Which model suits you?
Choosing an Apple Watch depends heavily on your lifestyle and budget. Apple has cleverly divided its line-up into three categories. For the avid athlete, the Ultra is the only real choice, while the average user often benefits most from the all-round Series 11. Looking for the essence of Apple at the lowest price? Then the SE Series is your match.
Apple Watch Series 11: The new standard
The Apple Watch Series 11 is the flagship for most people. With an even thinner design and a larger 'Always-On' screen than its predecessors, it is the epitome of elegance and technology. Thanks to the new S11 chip, everything responds at lightning speed and health sensors are more accurate than ever.
Main innovations of the Series 11:
- Bigger screen, thinner bezels: Read more text without scrolling.
- Fast charging: Enough battery for a whole day within 30 minutes.
- Health: Includes ECG, oxygen saturation and temperature measurement for cycle tracking.
- Several sizes: Available in 42mm and 46mm, so it looks good on any wrist.
The powerhouse for adventurers: Apple Watch Ultra 3
For those who won't settle for 'standard', there is the Apple Watch Ultra 3. This smartwatch is made of titanium and features sapphire glass, making it virtually indestructible. With a battery life that can last up to 3 days, this is the ideal companion for hikers, divers and marathon runners.
Why the Ultra 3 is worth the investment:
- Brightest screen ever: Perfectly readable even in the full desert sun.
- Action Button: Self-programme your favourite function for instant access.
- Dual-frequency GPS: The most accurate location determination in urban areas or deep in the woods.
Smart choice for your wallet: Apple Watch SE 3
Want the notifications, pedometer and convenience of Apple Pay, but don't need advanced medical sensors like an ECG? The Apple Watch SE 3 offers the core experience of the Apple Watch at a fraction of the price. It is the perfect entry-level device or a great gift for kids (via Family Configuration).
