Black Friday deals on mobile phones
This page shows the Black Friday deals on smartphones where the discount is actually genuine: we compare them with the price from the previous weeks, not with a recommended retail price that nobody pays. This way, you can see at a glance which phones are actually cheaper right now. Do the offers run until Monday? You’ll find the latest deals under the Cyber Monday deals.
If a product is listed below, it is currently cheaper than it was previously. We have omitted discounts that have actually been running for weeks, or prices that were first increased and then ‘marked down’.
How can you spot a genuine Black Friday discount?
Look at the ‘from’ price. Since 2022, this must be the Lowest price charged by the shop in the 30 days prior to the promotion. If a shop bases its discount on a recommended retail price or a temporarily increased price, the discount will appear larger than it actually is. With us, you don’t have to rely on the shop: on every product page, you can see the price history, so you can check for yourself whether a Black Friday price really is the lowest.
How to check a mobile phone deal in three steps
- Check the price history: if the Black Friday price isn’t lower than what the handset cost last month, it’s not a genuine discount.
- Look beyond a single shop: the device page lists the current prices from all retailers side by side, so you can see if another retailer is selling the device just as cheaply without a promotion.
- Don’t count a free gift as a discount: free earbuds or a smartwatch are only worth something if you’d actually buy them yourself.
The biggest genuine price drops are often on the previous generation. Since the arrival of the successor, the price has already fallen, whilst the device will continue to receive updates for years to come. You can see exactly until when on the specifications page.
Black Friday, Black Week and Cyber Monday
Black Friday is no longer just a single day. Many shops start running promotions the week before – often called Black Week – and keep them going right through to Cyber Monday, the following Monday. So if you don’t find what you’re looking for on Friday, you’ve still got a few days left. After Cyber Monday, you’ll find the latest offers under mobile phone deals.
A good time if you already know which handset you want and the price is below last month’s level.
Set up a price alert if you think the price might drop even further: you’ll receive an email as soon as the handset falls below your price.
No rush if you’re still undecided between handsets: many offers run throughout the weekend. Use that time to use our selection guide to decide which phone suits you best.
