Thinking of buying an Apple Watch? Compare all models and prices (2026)

Whether you want to take your fitness to the next level, never miss an important message again, or are simply looking for the most beautiful piece of jewellery for your wrist: there’s always an Apple Watch to suit you. But with the arrival of the Series 11, the rugged Ultra 3 and the affordable SE 3, there’s plenty to choose from. We’ll help you make up your mind and find the best deal.

Finding the best Apple Watch deal: Which model is right for you?

Choosing an Apple Watch depends heavily on your lifestyle and your budget. Apple has cleverly divided its range into three categories. For the keen sports enthusiast, the Ultra is the only real choice, whilst the average user often benefits most from the all-round Series 11. Are you looking for the essence of Apple at the lowest price? Then the SE series is the one for you.

Apple Watch Series 11: The new standard

The Apple Watch Series 11 is the flagship model for most people. With an even slimmer design and a larger ‘Always-On’ display than its predecessors, it is the pinnacle of elegance and technology. Thanks to the S10 chip, everything responds at lightning speed and the health sensors are more accurate than ever.

Key innovations of the Series 11:

Larger screen, thinner bezels: Read more text without scrolling.
Fast charging: Charges to 80% in around 30 minutes; a quarter of an hour on the charger provides around 8 hours’ use.
Battery life: Up to 24 hours with normal use, and up to 38 hours in power-saving mode.
Health: Includes ECG, blood oxygen saturation and temperature measurement for cycle tracking.
Various sizes: Available in 42mm and 46mm, so it looks great on any wrist.

The powerhouse for adventurers: Apple Watch Ultra 3

For those who won’t settle for ‘standard’, there’s the Apple Watch Ultra 3. This smartwatch is made from titanium and features sapphire crystal, making it virtually indestructible. With a battery life of up to 3 days, this is the ideal companion for hikers, divers and marathon runners.

Why the Ultra 3 is worth the investment:

Brightest screen ever: Perfectly legible even in full desert sun.
Action Button: Programme your favourite function yourself for instant access.
Dual-frequency GPS: The most accurate positioning in urban areas or deep in the woods.

A smart choice for your wallet: Apple Watch SE 3

Do you want the notifications, the step counter and the convenience of Apple Pay, but don’t need advanced medical sensors such as an ECG? The Apple Watch SE 3 offers the core Apple Watch experience at a fraction of the price. It’s the perfect entry-level model or a great gift for children (via Family Setup).