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German telecom provider leaks iPhone 17 series launch date

Apple almost always launches new iPhones in September, usually around the 9th. This year will be no different, according to documents leaked by a German telecom provider.

According to the German website iphone-ticker.de, these documents show that Apple will announce the iPhone 17 family on 9 September after which sales will start on 19 September. Apple has yet to send out invitations for this Keynote so it won't be official until those invitations are out the door.

Deirdre O'Brien wit Tim Cook from Apple open Store Queue on Fifth Avenue in New York 2024
Unveiling new iPhones like last year on Sept. 9

Previous iPhones were also often announced around this date, sometimes a few days later, sometimes a little earlier;

ModelAnnounced
iPhone 169 September 2024
iPhone 1512 September 2023
iPhone 147 September 2022
iPhone 1314 September 2021
iPhone 1213 September 2020
iPhone 1110 September 2019

Apple always avoids Sept. 11, the day several terrorist attacks took place in the U.S. in 2001.

New iPhone lineup

During the Keynote, Apple is rumored to announce the iPhone 17, 17 Air, 17 Pro and 17 Pro Max. A Plus model is missing this year and will be replaced by an ultra-thin Air model. New watches and Airpods may also be introduced at the event. The new iPhones will be available for preorder that Friday after which they will be in stores the following Friday, Sept. 19, according to the source.

Apple iPhone 17 lineup by Apple Hub and Jeff Pu
iPhone 17 lineup, image via Apple Hub/Jeff Pu

Apple is expected to give the design of the iPhone 17 Pro and Pro Max a makeover with a two-tone back and a full-width camera island. The entry-level iPhone 17 retains its old familiar camera layout.

The unveiling of the iPhone 16 was snowed under by the frequent postponement of Apple Intelligence, even though it was presented as the most important new feature. Even now, not all promised AI features are available including the all-new and smarter Siri.

Whether those problems are fixed we will be happy to hear on Sept. 9 but it is clear that Apple is behind on AI.

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Martijn Rodenboog
Editor-in-Chief
As the founder of NewMobile, Martijn is responsible for the technical and strategic development of the platform. With a background in ICT, he developed the website independently from its inception in 2002 and continues to maintain it to this day.
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