iPhone 18 Pro in new colours filmed in Russian store: real or fake?
On September 9, John Ternus, Apple’s new CEO, will unveil the iPhone 18 series. However, a video from a Russian store seems to have beaten him to it. In the video, the iPhone 18 Pro and Pro Max are on display in their new colours. We'll let you decide whether the footage is real. We have listed the clues.
These appear to be demo models—possibly not actual phones, but units that stores use for display in showcases. This gives people a good idea of what a device looks like, not how it works. We see the iPhone 18 Pro in its new colours, Dark Cherry and Sky Blue.
Is the iPhone 18 Pro video real or staged?
But are the devices real, or is it all staged? The setting supports the idea that it is real: the price tags are in Russian, you can hear Russian spoken in the video, and the rouble symbol appears next to the price. On the other hand, the store in question does not look very professional, with a small display table and loose, printed price tags—something that 9to5Mac also noted. We are not passing judgement; take a look for yourself and decide.
What colours will the iPhone 18 Pro come in?
Consumer version or not, the colours of the iPhone 18 Pro Max are the news. A red iPhone is not new in itself, but previously those were the (PRODUCT)RED models thru which Apple supports HIV and AIDS research.
We also recently found images of the yet-to-be-announced iPhone 18 Pro in three colours: the blue and red shown above, plus dark grey. For the first time in the history of the Pro model, the iPhone 17 Pro did not have a black version. Whether Apple will return to that is still an open question: one insider suggests silver, Dark Cherry, and blue without a dark colour, another sees black instead of silver, and previously leaked accessories point to four colours. Our dark grey find is therefore an indication, not a confirmation.
When will Apple announce the iPhone 18?
It is not unique for unannounced phones to be in stores early. In early 2026, the then-unannounced Galaxy S26 Ultra was already on sale in Dubai. Those were functional units intended for sale.
Apple will announce the iPhone 18 series on September 9 at 7:00 p.m. Central European Time. It is the first keynote by John Ternus, who succeeded Tim Cook as CEO on September 1. Do you want a black or dark grey Pro? Then wait until Wednesday evening before snapping up an iPhone 17 Pro on sale.
Via: Naver
